Words can make a big difference in terms of converting or not converting prospective clients when they read any written form of communication from your company. Some words are proven to be more effective at getting people to take the action you want. That’s because language changes how people behave. Specific words can motivate the reader to click, share, download, sign up, fill out the form, but most importantly, BUY.
Which is why it behooves you to have an arsenal of key words in your back pocket to sprinkle liberally in any written communication intended for prospective customers. Here follows some power words to help boost conversion rates. These words can be put on your landing pages, email marketing sequences, sales funnel marketing materials, social media posts, etc.
10 power words to communicate exclusivity, which increases the desire to act on an offer:
- Limited offer
- Become an Insider
- Popular
- Exclusive
- Selective
- Members Only
- Request Invitation
- VIP
- Members Only
- Competitive
10 power words that imply there is low risk of acting on an offer, which helps diminish hesitation and increases buy-in:
- Refundable
- Results
- Verify
- Endorsed
- Bestselling
- Cancel Anytime
- Secure
- Money-back Guarantee
- Reliable
- Certified
10 power words that help provoke action to buy:
- Discover
- Learn
- Grow
- Win
- Hot
- Secret
- Profit
- Develop
- Instantly
- Powerful
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